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Hot right now: Airbnb cut marketing by $446M and grew anyway

Company vs Company

Pick any two companies we have published a case on. Every number below is the one already sourced in that case's own article — nothing here is estimated or invented for this tool.

Latest year, side by side

Figures are the audited revenue and marketing/advertising expense lines from each company's own filings, as cited in its article. Different companies report marketing spend under different line-item names (selling & marketing, sales & marketing, advertising) — comparable in kind, not always in exact accounting definition. Dropbox is not included here because its published case is about gross margin, not marketing spend.