Growth that paid for itself, and growth that did not
S-1s and early 10-Ks, where a marketing budget is still large enough relative to revenue to show up clearly in the numbers.
2 full pieces·2 in total
How this category is written
Young companies publish their spending before they have learned to bury it. That makes the early filings the clearest place to see what an acquisition budget really bought.
Startups — every piece
All 2 published in this category, filterable by format and sortable four ways
Million MistakeStartups
Blue Apron spent $154.5M on marketing and revenue fell anyway
ROI MastermindStartups
Warby Parker grew 29% while its marketing share came down
Nothing matches that combination yet. Try a wider filter.
Startups by the numbers
Every figure below is drawn from the pieces above, and each of those links to its own sources
Looking across categories instead?
The archive holds every piece on the site at once, with the category and format filters side by side.