Business and marketing news, with the number that matters
What moved this week, and the figure underneath it. Short items carry their source in the item itself; the long pieces carry a full sources block.
1 full piece·3 short items·4 in total
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Market Pulse
Short news, with the part that matters — each one carrying its own source
Giants
Lululemon’s revenue fell 4%, and the plan is to spend more on marketing
Second-quarter revenue came in at $2.42bn with comparable sales down 9% and the Americas down 8%, and the CFO’s stated plan is “increasing our marketing investments” — which is the same decision Peloton made in fiscal 2022, and the filings show how that went.
Palo Alto Networks closed the year at $11.5bn, with security ARR up 63%
Fourth-quarter revenue grew 34% to $3.41bn and next-generation security ARR reached $9.10bn, in a fiscal year that also carried the CyberArk, Koi Security and Console acquisitions — worth separating before anyone reads the growth as organic.
Google is upgrading broad match and auto-created assets to AI Max, automatically
Campaigns using the campaign-level broad match setting or automatically created assets are being migrated to AI Max across September, with Dynamic Search Ads to follow in February 2027 — so if nobody has checked what the new matching does to your search terms, this is the month to look.
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