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Hot right now: Airbnb cut marketing by $446M and grew anyway
Jobs & Teams

Headcount and budget, moving together

What happens to the marketing line when the org chart changes — and what the filings show about the year after.

1 full piece·1 in total
How this category is written

Headcount and marketing spend are usually cut in the same meeting and reported in different places. These pieces put the two back beside each other.

Jobs & Teams — every piece

All 1 published in this category, filterable by format and sortable four ways

Jobs & Teams by the numbers

Every figure below is drawn from the pieces above, and each of those links to its own sources
One card summarising the Jobs and Teams piece: Meta bringing its marketing cost per revenue dollar down to 9.1 cents in 2023 after cutting marketing spend and headcount together.
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