Big budgets, and the years they went the wrong way
Companies with enough scale that a marketing decision moves a nine-figure line — and enough disclosure that you can check it.
2 full pieces·2 in total
How this category is written
At this size nobody runs out of money in a single year, so the interesting question is not survival. It is whether the extra spend bought anything the filings can show.
Giants — every piece
All 2 published in this category, filterable by format and sortable four ways
Million MistakeGiants
Peloton raised marketing spend 40% in the year revenue fell
Million MistakeGiants
Wayfair raised ad spend in the year it posted its worst-ever loss
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Giants by the numbers
Every figure below is drawn from the pieces above, and each of those links to its own sources
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