What budgets did, and what came back
Campaign and channel decisions traced through the audited lines — advertising, selling and marketing expense — against the revenue that followed.
2 full pieces·2 in total
How this category is written
Every piece here starts from a single audited expense line and asks the only question that survives scrutiny: did revenue move with it, against it, or not at all?
Marketing — every piece
All 2 published in this category, filterable by format and sortable four ways
ROI MastermindMarketing
Airbnb cut marketing spend by $446M and came out bigger
Million MistakeMarketing
Stitch Fix cut advertising 41% and revenue fell harder
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Marketing by the numbers
Every figure below is drawn from the pieces above, and each of those links to its own sources
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