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Hot right now: Airbnb cut marketing by $446M and grew anyway
Archive

Everything we have published, in one list

18 pieces across 6 categories. Filter by category and by format at the same time, search the titles, and sort by result, by loss or by date.

Illustration: a bank of filing drawers with one drawer marked, beside a stack of filed pages.
1
News
 10
New Devices
 2
Marketing
 2
Startups
 2
Giants
 1
Jobs & Teams

The archive

A structured collection of business stories, cases and signals — filterable by category and format
Photograph: the Airbnb headquarters building at 888 Brannan Street, San Francisco, seen from the street. ROI MastermindMarketing Airbnb cut marketing spend by $446M and came out bigger 9 min read4 sources Photograph: a Peloton stationary bike with its screen mounted on the handlebar post, standing on a wooden floor. Million MistakeGiants Peloton raised marketing spend 40% in the year revenue fell 8 min read3 sources Photograph: a Blue Apron meal-kit delivery box, printed cardboard, standing closed on a kitchen counter. Million MistakeStartups Blue Apron spent $154.5M on marketing and revenue fell anyway 8 min read3 sources Illustration: a grid of six video-call tiles with a single participant lit and the rest greyed out. ROI MastermindNew Devices Zoom’s revenue rose 326% while marketing spend only doubled 7 min read3 sources Illustration: a cloud with an arrow coming down out of it into a rack of servers with their lights on. Under the HoodNew Devices Dropbox moved off the public cloud and doubled its gross margin 8 min read3 sources Photograph: the clocktower building in Dumbo, Brooklyn that houses the Etsy headquarters, seen from below. Million MistakeNews Etsy spent more on marketing than ever in 2025, and profit fell 46% 8 min read4 sources Illustration: a clothes rail holding three hangers, two with garments on them and the last one empty. Million MistakeMarketing Stitch Fix cut advertising 41% and revenue fell harder 8 min read3 sources Photograph: the inside of a Warby Parker eyewear shop, frames laid out in rows along a wall of shelving. ROI MastermindStartups Warby Parker grew 29% while its marketing share came down 7 min read3 sources Photograph: the Wayfair headquarters tower at Copley Place in Boston, with the company name on the facade. Million MistakeGiants Wayfair raised ad spend in the year it posted its worst-ever loss 9 min read3 sources Photograph: the DocuSign headquarters office tower in downtown San Francisco, seen from street level. ROI MastermindNew Devices DocuSign’s marketing cost per revenue dollar fell three years running 8 min read3 sources Photograph: the Meta Platforms headquarters sign and building at 1 Hacker Way, Menlo Park, California. Under the HoodJobs & Teams Meta cut marketing spend and headcount together, then revenue came back 9 min read4 sources Photograph: the Googleplex, Google’s headquarters campus in Mountain View, California, seen from the grounds. Launch WatchNew Devices Google’s Pixel 11 pitch is one chip claim: on-device AI 3.5x faster 7 min read2 sources Photograph: an aerial view of the Nvidia campus in Santa Clara, its two triangular-roofed buildings visible. Launch WatchNew Devices Nvidia shipped Vera Rubin, and the claim to check is 10x per watt 7 min read2 sources Photograph: the Google DeepMind headquarters at 6 Pancras Square, London, seen from the street. Launch WatchNew Devices Gemini 3.7 Flash launched at half price, and the price doubles in January 6 min read2 sources Photograph: an aerial view of Apple Park in Cupertino, the ring-shaped headquarters building surrounded by trees. Launch WatchNew Devices Apple’s next iPhone event is 9 September — here is what is confirmed, and what is not 7 min read3 sources Photograph: the Samsung Electronics campus in Suwon, South Korea, where its phones are developed. Under the HoodNew Devices Samsung cut the Galaxy S26 Ultra by $200 — its first US price cut on the line 6 min read2 sources Photograph: a 13-inch MacBook Air in silver, open on a plain surface, seen from the front three-quarter angle. Under the HoodNew Devices Apple raised prices across almost the whole line, and blamed memory 7 min read2 sources Photograph: a 2025 Tesla Model Y parked on a street, seen from the front three-quarter angle. Under the HoodNew Devices Tesla raised the Model Y for the first time in two years, and only where it could 6 min read2 sources

The collection by the numbers

What is here, by category and by format
Two bar charts of the archive: how many pieces sit in each of the seven categories, and how many carry each of the four formats.
Drawn by [BRAND NAME] from the index behind this page.

This week’s movers

The two largest numbers in the archive right now
Gainer
+326%

Zoom revenue, fiscal year to January 2021

 Loser
−$2.83B

Peloton net loss, fiscal year to June 2022

Community Pulse

How readers rate what we publish, across the whole site

No votes yet. Every article carries a four-way rating — Game Changer, Hot Deal, Overrated, Flop — and this panel shows the running total once readers start using it.

Game Changer—
Hot Deal—
Overrated—
Flop—

ROI Hall of Fame

Two boards, because a percentage and a dollar are not the same achievement

Fourteen published pieces is not yet a leaderboard. We would rather show nothing than rank a field this size and call it a ranking — the same rule the Lab uses when it refuses to show a confidence level below three matching cases.

The two boards — highest ROI percentage and largest absolute impact — open once there are enough comparable cases to make the order mean something.

14
pieces published
42
sources cited
35
of them primary filings